About us
About us
Pishgaman Tejarat Gostar Parsian Shiraz, operating under the two brands Lovito and Fitka, has established a dedicated production system to deliver a range of healthy, high-quality products. Lovito, built on sesame- and date-based formulations, follows a health-focused approach and offers products such as sesame creams that can serve as an alternative to Nutella, as well as chocolate-coated stuffed dates. This brand also places special emphasis on packaging design and labeling aligned with both domestic and international target markets, ensuring smoother market entry and stronger market presence.In contrast, Fitka adopts a fitness- and performance-oriented approach.